Efemena Sobotie · Finding substance in design
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Finding substance in design

Efemena Sobotie

“Complex problems are simple problems woven together either elegantly or horrendously”

I work where engineering meets strategy: figuring out how things work, then which ones are worth building. Here's some of what I've been up to.

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Efemena Sobotie Efemena is pronounced Ay-fay-men-nah Finding substance in design

Design is the thing I love most. Everything else I care about grows out of it: system design, embedded systems, UX/UI, writing, literature, and design exploration and decomposition. Each one is a different way of asking how something should work for the person using it.

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I was born in Nigeria and moved to the UK to study at Reading and then Warwick, before settling in the US. My working life started in networking and embedded systems, close to the hardware and the protocols. That's where I learned how much a product depends on what people can actually see and understand, and it's what led me to product design.

Working on something? I'd love to hear about it.

I'm open to consulting work in product design, UI/UX design and website building. If you have a project in mind, let's talk.

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